Froz’ China, an externalised exportation cell for YOUR COMPANY !

Specialized in frozen products exportation in China.

Froz’ China
Learn about our V solution !

Discover our brochure : brochure-froz-china-en

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OUR MISSIONS

Froz’China is specialized in sales force subcontracting for the chinese market :

• Adaptation of company and product’s communication
• Business development strategy
• Portfolio Prospection and management of clients and prospects
• Intercultural human resource management
• Distribution channels management
• International supply chain management

Let’s focus on frozen food market in China :

• Growing recognition of the quality and authenticity of imported frozen food
• Small size distributors compared to other categories of food products
• Lack of high level and big scale cold chain logistics service suppliers
• Higher regulatory requirements for imported frozen food
• Higher pressure on the cost control from retailers

 

As a specialist in frozen food, Froz’China will win with you in the development of your brand in China.

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KEY MEMBERS OF OUR TEAM

Huan Li – Founder

Master’s degree in Management and Business Administration science at the Superior Business School of Lille.

Previously Operations Director at Comex Holdings (China), and Business Manager China of the International Promotion of Lille Metropole Agency, he has provided advice and actively supported many companies and public organizations in business with China.

He’s speaker in Political Science of Lille, Skema Business School, Charles de Gaulle University of Lille, and about customs and business culture with China, intercultural management and China’s international strategy.

He is recognized in China for his implication in Sino-European exchanges, he was special guest of Chinese governement among 100 prominent overseas chinese people at the inauguration of Olympic Games and named Olympic torch relayer in 2008, member of the National Chinese Delegation at the inauguration of the Sino-European Year of youth at the European Commission in 2011.

Since 2015, he is named commissioner of the prestigious All China Youth Federation, the young leader’s representative body in all areas of Chinese society.

He knows Chinese, French and English language.

 

Xian Li – Associate

Master’s Degree in International Business Management at the University Lille 1, Master’s degree in Marketing at the Superior Business School of Lille, double Bachelor’s Degree in Marketing and journalism of the Wuhan University.

She has an excellent expertise in french company’s problematics in China, thanks to her experiences in franco-chinese commercial exchanges, in particular within French Chamber of Commerce and Industry in China, and International Chamber of Commerce and Industry North of France, etc.

She is proficient in Marketing ans sales techniques in China.

 

Yueou Jiang – Associate

Master’s Degree in Supply-Chain Management at the Superior Business School of Le Havre. Based in Shanghai.

Previously Chief Executive Officer of the Port de Dunkerque Office in China, Chief representative in TDH Logistics SARL in China, Chief Executive Officer of Grand Provins Co., Ltd., agri-food products importer and supplier in Hong Kong.

With his 10 years of experience in agri-food products Supply Chain and in the imported agri-food products comercialization in China, both in traditional channels and new online ones, he is a real operational specialist with an important relational network in the agri-food products sector.

He speaks Chinese, English and French language.

 

Nuo Wang – Sales Manager

Bachelor’s Degree in Business at Shanghai International Studies University. Based in Shanghai, he was previously Sales Manager of Shanghai Haibo Supply Chain Management Co Ltd, subsidiary of Bright Food Group, and Project Manager and Consultant of European Agri-food Businesses.

With his 6 years of experience in agri-food sector, he knows very well large and medium-sized surfacing the market.

 

Marion Leroy – Communication Manager

Trilingual Master’s Degree in International Affairs in Communication, Marketing and Negotiation at the Catholic University of Lille.

Based in Lille. She’s in charge of the company development and undertakes the enterprise’s communication and marketing.

 

Aris Du – Logistic Officer

Master’s Degree in Supply Chain at the University of Liverpool. He has many experiences in chinese societies and international in agri-food sector as Logistic Officer.

Based in Shanghai, he knows the whole elements of Supply-Chain, in particular cold chain.

 

And Flora, Lei, Ilenia, Dan…